STORY: Kim Kardashian is the latest celebrity to turn investor The reality star announced plans to launch a private equity firm named SKKY Partnerswith Jay Sammons, a former partner at Carlyle GroupThe new firm will focus on sectors like consumer products, hospitality, luxury, digital commerce and mediaThey will both serve as co-founders and co-managing partnerswith Sammons leading day-to-day operationsThere's a broader celebrity shift to the private equity and venture capital spaceincluding Leonardo DiCaprio, Ashton Kutcher and Gwyneth Paltrow Tennis star Serena Williams raised $111 million for her new early-stage venture capital firm in MarchThe firm has invested in more than 50 companies with a total market value of $14 billion