STORY: Cristiano Ronaldo is set to be the new face of non-fungible tokens (NFTs)Binance announced its partnership with the soccer star on ThursdayThey'll be creating a series of NFT collections as part of a multi-year agreementWhich will be available for sale on the company's platformThe first Ronaldo collection will be released later this yearCrypto companies are pushing sports partnerships in a bid to go mainstreamIt comes as souring investor sentiment toward risky assets has led to a plunge in cryptocurrenciesThat's also spilled over into NFTs, which exploded in popularity last year